We support bipartisan, constructive, and practical solutions that will benefit the operation of efficient markets while improving consumer welfare.

 

ABOUT US

Founded in 2014 by the Council for Affordable Health Coverage, Clear Choices is a new consumer-industry campaign designed to promote health care transparency and offer better comparison shopping tools for consumers.

Clear Choices aims to create a transparent, accountable, and consumer friendly health care market, where consumers are empowered by the quality of health care and lower health costs. We believe there is an opportunity to create a campaign that intermediates among customer-side stakeholders on a range of reconcilable issues and anticipates emerging challenges.

 
 
We have worked to develop constructive, practical solutions that will benefit the operation of efficient markets while improving consumer welfare. Consumers have a right to know what they are buying.
— Joel C. White, President, Council for Affordable Health Coverage
 

OUR PRINCIPLES

Price, Quality, Safety

  • Actionable and useful information on price, quality, and safety should be available to consumers to promote informed decisions.
     

Plan Choices 

  • Consumers should have access to accurate, real-time information on their health plans, including provider networks, prescription drug formularies, appeals and exception rights.

Competition 

  • Consumers should be protected from anti-competitive practices that stifle competition and reduce market responsiveness to cost and quality-sensitive choices.