Forbes: Blue Cross And Blue Shield NC Pushing Health Care Price Transparency

By: Katherine Restrepo, 3/2/15

It’s been almost two months since Blue Cross and Blue Shield of North Carolina went public with its health care cost estimator tool. Regardless of whether you have a BCBS card, anyone can now compare average costs for more than 1,200 procedures in just about any zip code across the state. Since its debut, it’s attracted 8,000 visitors and counting along with praise and criticism.

Knowing charges upfront is in greater demand among patients now that Obamacare’s pricey regulations are driving employers to either push more benefit cost sharing onto employees or release them to find coverage from a plethora of high deductible health plans in the individual marketplace.

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