MobiHealthNews: Health Care Cost Institute (HCCI) launches Guroo, price transparency website

by: Aditi Pai, 2/25/15

The Health Care Cost Institute (HCCI), a non-profit organization, has launched a price transparency website, called Guroo, to help consumers find national, state, and local pricing information for common health conditions and services. The data is collected from 40 million anonymized members of four health insurers: Aetna, Assurant Health, Humana, and UnitedHealthcare.

“For many consumers, shopping for health care doesn’t feel like an option — it’s simply too complicated,” HCCI Executive Director David Newman said in a statement. “Guroo intends to change this by showing consumers they can shop for health care and elect where they spend their health care dollars. With rising prices and more consumers enrolled in high-deductible health plans, consumers are eager to get the best value out of every dollar they spend on health care.”